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Franco Duer

14 articles

Franco Duer, Head of Marketing at ImpersonAlly. Background in psychology, film, and media production. Former producer and content strategist in the film and branding industries. Combines creative direction with marketing strategy to craft high-impact content. I enjoy working at the intersection of storytelling, user behavior, and growth. When I’m not building campaigns, I’m probably watching films, planning trips, or swimming.

Articles by this author

July 20, 2026
Why AI Fraud No Longer Looks Like Fraud

For years, digital fraud had a visual signature. It revealed itself through spelling mistakes, awkward layouts, pixelated logos, and broken grammar. The warning signs were obvious enough that brands and users alike learned to associate “bad design” with malicious intent. Fraud looked unprofessional, and that gave companies a false sense of security. The assumption was… Continue reading Why AI Fraud No Longer Looks Like Fraud
February 15, 2026
How fraudsters use unicode characters to bypass trademark filters in impersonation scams

For more than a decade, scammers have impersonated brands to steal money and personal information from unsuspecting users searching for customer support. But over the past year, a new, far more sophisticated technique has emerged. A technique which allows bad actors to bypass ad review systems, avoid brand protection filters, and appear completely legitimate inside Google Search results. This… Continue reading How fraudsters use unicode characters to bypass trademark filters in impersonation scams
January 20, 2026
The Invisible Threat to Brand Suitability

It’s no secret that brands dedicate substantial resources to managing how they’re seen by consumers. Take Coca-Cola, for example. The company spends billions associating its name with global sporting events, feel-good campaigns, and positive cultural moments. This strategy is meticulously designed to make sure the brand’s identity is only seen alongside content that reflects… Continue reading The Invisible Threat to Brand Suitability
December 12, 2025
FTC’s 2025 Crackdown: When AI Promises Turn Into Digital Scams

The digital economy thrives on trust, but in 2025, the U.S. Federal Trade Commission (FTC) made it clear that this trust has limits. As the lines between marketing, technology, and deception blur, regulators are now targeting a new breed of fraud that weaponizes AI hype, ad networks, and payment platforms to lure consumers into digital… Continue reading FTC’s 2025 Crackdown: When AI Promises Turn Into Digital Scams
December 5, 2025
Inside the AI Music Scam Through Streams

The music industry is facing a new kind of piracy powered not by downloads, but by algorithms. As AI tools make it effortless to produce entire albums in seconds, streaming platforms are now flooded with machine-generated tracks. Deezer recently estimated that nearly one in five new songs uploaded each day is AI-made, translating to tens… Continue reading Inside the AI Music Scam Through Streams
October 5, 2025
Competitor Ads in Search: How Brands Battle for Clicks & Visibility

Competition in paid search is fierce. Your competitors aren’t just optimizing their own campaigns, they’re bidding on your brand name, hijacking your traffic, and trying to convince customers to switch before they even click your site. This practice, often called competitive conquesting, has become a standard move in industries from SaaS to travel to telecom.… Continue reading Competitor Ads in Search: How Brands Battle for Clicks & Visibility
September 7, 2025
As AI Booms, Fraudsters Follow: The Case of Cursor

Cursor.com, a fast-growing AI coding assistant trusted by developers worldwide, has become the latest target in a wave of ad fraud and impersonation scams. In recent months, cybercriminals have increasingly focused on AI-powered platforms and SaaS tools, knowing that their rapid growth, enthusiastic user base, and search-driven discovery make them prime candidates for exploitation. … Continue reading As AI Booms, Fraudsters Follow: The Case of Cursor
July 20, 2025
How AI Impersonators Are Breaking Social Media Trust

With already half of 2025 gone, the social media landscape is facing an unprecedented threat: AI-generated impersonation. This concept refers to the making of fake profiles, posts, and interactions on social platforms using advanced artificial intelligence algorithms. These AI systems can copy human behavior, communicational patterns, and even visual images and videos with alarming similarity… Continue reading How AI Impersonators Are Breaking Social Media Trust
July 15, 2025
AI Answers Are Rewriting Search — And Opening the Door to Invisible Fraud

AI-powered search isn’t just a convenience anymore. It’s redefining the way people find, evaluate, and act on information. Instead of sifting through ten blue links, users now expect direct, conversational answers from Google’s AI Overviews, Bing’s answer boxes, or chatbots like ChatGPT and Gemini. These systems promise to save time by summarizing the best of… Continue reading AI Answers Are Rewriting Search — And Opening the Door to Invisible Fraud
June 20, 2025
Win in AI Search: How to Track and Optimize Your Brand with GEO

AI is changing how people search, shop, and decide. Instead of ten blue links, users increasingly see AI-generated overviews, summaries, and chatbot answers. These AI experiences don’t just list results, they rewrite them, synthesizing content and deciding what to show and which brands to include. The days of simply ranking high and earning clicks are… Continue reading Win in AI Search: How to Track and Optimize Your Brand with GEO

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